How is it possible that some very interesting messages can’t find an audience and other ‘urban legends’ are spread worldwide without any effort?
‘a Spoonful Of Sparkles’ is a project of Johan D’Haeseleer and Cyriel Kortleven where we support organizations and companies to make their message stick. We explore the principles of ‘stickyness’ and facilitate the process to create a very contagious message. A big part of our project is based on the book ‘Made to Stick’ from Dan and Chip Heath. And we have added a lot of our personal experience and other inspiration sources to create a complete offer. You will find here some extra information about our project and our offerings.