a Spoonful of Sparkles

July 25, 2009

How is it possible that some very interesting messages can’t find an audience and other ‘urban legends’ are spread worldwide without any effort?

‘a Spoonful Of Sparkles’ is a project of Johan D’Haeseleer and Cyriel Kortleven where we support organizations and companies to make their message stick. We explore the principles of ‘stickyness’ and facilitate the process to create a very contagious message. A big part of our project is based on the book ‘Made to Stick’ from Dan and Chip Heath. And we have added a lot of our personal experience and other inspiration sources to create a complete offer. You will find here some extra information about our project and our offerings.