Look for the right story

People think in stories, talk in stories, communicate in stories, even dream in stories Stephen Denning

Stephen is an expert on organisational storytelling and compilled in ‘The Leader’s Guide to Storytelling’ a storytelling catalog.The leader's guide

His 8 different narative patterns :

  • Sparkling Action = springboard story
  • Communicating who you are
  • Communicating who the Company is – Branding
  • Transmitting Values
  • Fostering Collaboration
  • Taming the Grapevine
  • Sharing Knowledge
  • Leading People into the Future

Depending on your successful result you need to choose a different pattern to look for your much needed story.

As an example :  when you need people to take action, start looking for stories that have these elements :

  • Change idea = crystal clear
  • A true story
  • A single protagonist who is typical for the audience
  • Date and place
  • Positive tone
  • Linked to the purpose to be achieved telling

Look how Obama is mastering the springboard story technique


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