Gap the Mind with humor and curiosity

Two adds which use the same tool to grab our attention and to keep it till the end of the message.

Which add is more effective? More effective in getting the message across?

The first one ?

Or the other one?

In my mind the Pepsi is more effective. Both the adds use humor and curiosity. Curiosity is a powerfull tool in keeping our attention. It creates open loops in your mind. Open loops which you want to close.
The Pepsi add uses humor to reinforce the message and it closes the loop in your mind with an image that underlines the message.

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