How to make speed signs more meaningful!

speedsignI got this picture from  Nicolae Halmaghi, who is so kind to give permission to use it.   We can learn a couple of things from this image.

How do you tell people what is in for them?  And how do you make that more tangible?The city Elm Grove made a nice effort to come up with a different approach.  They make it personal:   the chances of crash for the red car  are gone up with 30%.  I like it because it is going further than the other signs I have seen.    I think it can be inproved because 30% more chance is very hard to see.   How could you turn 30% more chance  into a visual image that is more esay to grasp?

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