How to use COMMON knowledge in a presentation

August 24, 2009

I’m a great admirer of Garr Reynolds.  You will like his approach on presentations. It’s fun, humorous, creative and above all effective.  You can always learn new tips and tricks from a presentation by Garr.  His presentation on Simplicity is a splendid example.

A key to make your presentation contagious is tailoring it to The Audience.  Garr is a Sensei in tailoring.

When you watch the video you will notice he tailored his presentation for the venue.  Most people in the venue should have seen the picture of Frank (Old blue eyes) in the main hall.   Garr makes the picture of Frank a part of the message. It underlines the key message : “Take out the superficial to make something simple”.

Another way Garr uses to tailor his message is taking images that ‘everybody in audience’ knows.  As this is a ‘geeky’ audience he uses images and characters from Star Wars.   These are concepts that his audience  knows.  Garr is linking common knowledge to the message he gives.   Associative linking makes it easier to reconstruct the message. So in this way you make it easy for your audience to succesfully retell your message.